Philips Historische Producten museum Eindhoven (48/52)

Shown here in the form of a blue fluorescent sign is the global company motto of Philips from 1995 to 2004. This is a byproduct of a campaign started by Cor Boonstra, who was the company's CEO from 1996 to 2001, to unite Philips's product divisions and streamline marketing in the wake of the massive Operation Centurion, when Philips barely escaped bankruptcy in the early 1990s.